Business Intelligence is not a report! Business Intelligence is not software! Business Intelligence is not a new tool or utility. Business Intelligence is effectively presenting actionable information. Information that quickly conveys what is happening, why it’s happening and what to do about it.
The Art of Business Intelligence includes synchronizing the goals and objectives of corporate executives, department heads, regional managers and product managers in support of the enterprise. Are there interdependencies between sales, marketing, finance, operations and human resources? Are there strategic indicators you know drive business? Are there measures you want to know about before they adversely impact your business? You bet there are.
Truly understand your customers and what makes your business tick? Provide strategic groups in your enterprise visibility into information that truly makes a difference.
